Mind Vacation № 22: Mega Change

You’ve probably noticed I’ve been sharing more about the growing pains of running Jenny Pennywood. The truth is, things have been slower than ever and it’s forced me to really take a deep look at what’s working, what’s not, and what I want from all of this.

I’ve always been open about both the hard and good stuff. Right now, I’m in a moment of real change. I’m pulling back … not because I’m quitting, but because I need to gather energy for what’s next. It’s a reset. A recalibration to the now and this new world we’re all navigating. I’m craving more alignment, more energetic space, and a shift toward the roles I love playing in this business. I’m also trying to build a life that supports the part of me that wants to be in the studio making work that feels alive and full of possibility. Financial success is great—and I still hope for that—but I’m also chasing ease, meaning, and a kind of satisfaction that doesn’t rely on how many napkins I sell.

So, what does that look like in practice? To start, I’m relocating all my shipping to a fulfillment center. I’m letting go of what feels heavy. The shipping piece and needing to staff for that feel heavy,  SO I might not have an in-house assistant for a while. I’m pulling back from the full-blown home goods world and shifting into what I’m calling patterned basics—still home-adjacent, still rooted in my art practice, but different. I’ll still make some home things, but not at the scale I have been. The numbers just don’t make sense anymore. The amount of money I make slowly selling pillows and towels doesn’t line up with what it takes to produce them.

So yeah... big sale. Think of it as my way of making space—physically, emotionally, energetically. Buying myself some time to figure out what’s next and hopefully land somewhere with more ease and meaning.